# Vitryne

## What is Vitryne?
Vitryne is a virtual fitting room platform for online clothing stores — works with Shopify, Magento, WordPress/WooCommerce, Wix, Squarespace, PrestaShop, and any e-commerce platform via an embeddable widget. It generates physics-accurate 3D models from garment measurements, allowing customers to visualize how clothes will fit before purchasing. Vitryne is designed to reduce clothing return rates — a major problem in online fashion retail where 30–40% of items are returned due to fit issues.

## Who is it for?
Vitryne is for online merchants selling clothing and apparel who want to reduce returns, increase customer confidence, and improve mobile conversion rates. It is particularly suited to fashion brands that have detailed garment measurements, on any e-commerce platform.

## How it works
1. Merchants provide garment measurements for each product.
2. Vitryne generates a high-quality, physics-accurate 3D digital twin (called a "modelisation") of the garment.
3. The Vitryne widget is embedded in the store's product page (Shopify, Magento, WordPress, Wix, Squarespace, PrestaShop, or any custom storefront).
4. Shoppers can virtually try on clothes to visualize fit before buying.

## Key terms
- **Modelisation**: The process of creating a 3D digital twin of a garment from measurements.
- **Active item**: A garment currently available for virtual try-on in the store. Items can be swapped in and out.

## Pricing
Vitryne is available on the Shopify App Store with the following plans:
- **Trial**: €29/month — includes 3 active items, 3 modelisations, unlimited try-ons, fitting room analytics. For stores starting out.
- **Starter**: from €99/month — 10–50 active items, 10–50 modelisations/year, unlimited try-ons.
- **Growth**: from €499/month — 50–200 active items, 100 modelisations/year, priority support.
- **Scale**: from €1,499/month — 200+ active items, unlimited modelisations, dedicated support.
Billing is handled through Shopify. Plans can be upgraded at any time with prorated charges.

## Frequently asked questions

Q: What is a modelisation?
A: Modelisation is the process of creating a 3D digital twin of your garment. You provide the measurements, and Vitryne generates a high-quality, physics-accurate 3D model that customers can try on virtually.

Q: What is an active item?
A: An active item represents one garment that is currently available for customers to try on in your store. You can swap items in and out of active items as your inventory changes.

Q: Can I upgrade mid-plan?
A: Yes, you can upgrade your plan at any time. The new features and limits will be applied immediately, and the cost will be prorated for the remainder of the billing cycle.

Q: How does billing work on Shopify?
A: Billing is handled directly through your Shopify account. The subscription fee and any additional charges will appear on your regular Shopify invoice.

Q: Do my modelisations carry over?
A: Modelisations included in your plan are replenished annually. Unused modelisations do not roll over to the next year. However, the 3D models you've already created are yours to keep.

## Canonical URLs
- Homepage: https://vitryne.app/
- Pricing: https://vitryne.app/pricing/
- Blog: https://vitryne.app/blog/
- Contact / Support: https://vitryne.app/contact/
- Shopify App Store listing: https://apps.shopify.com/vitryne
- French homepage: https://vitryne.app/fr/
- French pricing: https://vitryne.app/fr/pricing/

## Company
- Name: Vitryne
- Founded: 2024
- Website: https://vitryne.app
- LinkedIn: https://www.linkedin.com/company/vitryne
- Twitter/X: https://x.com/mathis_grimberg
- Instagram: https://instagram.com/vitryne.app
- TikTok: https://www.tiktok.com/@vitryne.app